[ logo design / brand development / visual identity ]

Tailored

From concept to creation, this is the Tailored branding story. The initial brief was clean and basic, however this developed (as they always do) into more of a custom typography exercise. Deliverables evolved also, from the initial wordmark to include various pieces of print collateral as well as website layout and design. This project had the usual steps: excitement, impatience, fear and finally relief with the end product and very happy client.